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End user terms

Last updated: Aug 2, 2026 · Version 1.0

These end user terms apply to users of the FloorFiller Service on the website where the service is embedded. Are you an account holder? Then the Terms of Service apply.


At a glance

  • The Service is free for you and intended for persons aged eighteen and over.
  • Your photo remains yours. We do not use it to train AI models or for marketing.
  • You give active consent in advance and you can withdraw that consent at any time. You can also delete your results yourself.
  • The result is AI-generated and is an indication, not an exact representation. Always request a physical sample or view the floor in the shop before you buy or order a floor.
  • The website you came from determines what happens to your data. We carry that out on their behalf.

This summary helps with reading. The articles below are authoritative.


1. Who we are and what this is about

The Service is technically provided by FloorFiller, Minckelersstraat 193, 1223 LE Hilversum, KvK 57535612

By "Service" we mean the button or widget with which you upload a photo of your room and receive an AI-generated representation ("visualisation") in return. By "results page" we mean the protected page on floorfiller.ai where you can find your own visualisations.

2. Who is responsible for what

This distinction is important, including for your privacy rights.

The website where you use the Service determines the purposes for which your data is processed and is the data controller under the GDPR. The privacy statement of that website therefore applies to you in the first instance. Everything relating to the product itself — assortment, price, delivery, warranty, installation and any purchase — also runs through them and falls under their terms.

FloorFiller provides the technology and processes your data exclusively on behalf of that website. We are a processor, not a data controller. That also applies to the results page on our own domain: we provide that on behalf of the website.

In practice, if you want access, correction or deletion, please contact the website. If your request reaches us, we will forward it without delay and let you know. You can always delete your own results yourself as well (section 10.4).

These terms of use govern only your use of the Service as a tool. They do not create a purchase agreement or an advisory relationship.

3. Acceptance and consent

3.1 Active agreement

Before you have a photo processed, we ask you in the Service to actively tick that you agree to these end user terms and to the processing of your photo. Without that agreement you cannot use the Service. We request that consent on behalf of the website.

3.2 Withdrawing consent

Your consent is freely given, specific and informed, and you can withdraw it at any time via the contact form, via the website, or by deleting your results. Withdrawal takes effect prospectively: processing that took place lawfully before withdrawal remains lawful. After withdrawal we delete your photos and visualisations.

3.3 Proof of consent

We record proof of your consent — the moment, the version of these end user terms and a technical identifier — because the website must be able to demonstrate that under Article 7(1) GDPR.

4. Age

4.1 Eighteen years or older

The Service is intended exclusively for persons aged eighteen or older. This limit follows in part from the terms of the AI provider that generates the visualisation.

4.2 Minors

If you are under eighteen, do not use the Service and do not upload photos.

4.3 Deletion of minors' data

If we discover that we have processed data of a minor, we delete it as quickly as possible. Report this to us or to the website via the contact form.

5. Costs and withdrawal

5.1 Free use

Use of the Service is free for you. We are paid by the website.

5.2 No right of withdrawal

Because no paid distance contract is formed between you and FloorFiller, no right of withdrawal within the meaning of article 6:230o of the Dutch Civil Code applies to use of the Service. Your right to withdraw consent for data processing remains fully intact.

5.3 Changes and limitations

We may adjust, limit or discontinue the Service, and cap the number of visualisations per visitor or per period.

6. Your photo

6.1 Ownership

The photo you upload remains yours. We do not become the owner.

6.2 Limited licence

You grant us a limited, revocable, non-transferable licence to receive, store, edit and pass on your photo to our AI provider, solely to create and make available the visualisation for you, and solely within the retention periods set out in the Privacy Policy.

6.3 What we do not do

  • We do not use your photo to train or fine-tune AI models. Our AI provider likewise does not use the submitted input and generated output under the paid service we use to improve its products or models.
  • We do not use your photo or visualisation for marketing, promotion, case studies, social media or press.
  • We do not sell your photo or data to third parties.

6.4 What you warrant

By uploading you declare that:

  • you are entitled to use the photo, for example because it is your own room or because you have the rights holder's consent;
  • it does not show identifiable persons without their consent, and in no case identifiable children;
  • the photo does not contain copyright-protected work of another, does not show special categories of personal data and is not unlawful, offensive or otherwise contrary to law.

6.5 Consequences

In the event of a clear and culpable breach of this warranty we may delete the photo and the visualisation, block your access and recover the resulting reasonable damage from you, insofar as mandatory consumer law permits.

7. Protection of identifiable persons in photos

7.1 No persons in photos

We expressly ask you to upload photos on which no persons are visible.

7.2 Face detection

As an additional safeguard, within our capabilities we apply automated detection to make identifiable faces unrecognisable, for example by blurring them, before the photo is further processed or displayed. We use that detection solely to edit images, not to identify persons, and do not store a biometric profile in doing so.

7.3 Duty of effort

This is expressly a duty of effort and not a guarantee. Automated detection is not fully reliable and may miss persons, for example in profile view, partial occlusion, reflection or poor lighting. Other identifiable details, such as licence plates, post, screens or personal items, are not detected. You remain responsible for what you upload.

7.4 Reporting or deletion

If you nevertheless see an identifiable person or other privacy-sensitive detail on a result, delete the image yourself via the results page, or report it via the contact form. We will then delete it as quickly as reasonably possible.

8. The visualisation: what it is and what it is not

8.1 AI-generated content

The visualisation is created with generative artificial intelligence. We make that clear in the Service and, where technically possible, by marking the image or file metadata, in line with Article 50 of the AI Act (Regulation (EU) 2024/1689).

8.2 Indicative

The visualisation is a prediction of a model, not a photographic representation. Colour, sheen, structure, grain, laying pattern, joints, scale, perspective and lighting may differ in reality. The model can produce visible errors and artefacts.

8.3 Not advice

The visualisation is not structural, technical, safety, legal or purchase advice. It says nothing about suitability for your subfloor, moisture load, underfloor heating, wear resistance, fire safety, acoustic standards or installation method.

8.4 Do not base your purchase on it

Always ensure you have seen and assessed the physical product in your own room and under your own lighting before you buy. If the visualisation differs from the official product information of the website, the website's information is authoritative.

8.5 Not evidence

A visualisation is not evidence of the properties or quality of a product and cannot be invoked as such against FloorFiller, the website or a third party.

8.6 No automated decision-making

No automated decision-making with legal or similarly significant effect takes place within the meaning of Article 22 GDPR. The visualisation is not used to make decisions about you.

9. What you may do with the visualisation

9.1 Right of use

We grant you a non-exclusive, free, personal and non-transferable right of use to view, store, download and share the visualisation with the website, with an adviser or with family and friends, in the context of your orientation on a floor.

9.2 Prohibited use

Without our prior written consent you may not use the visualisation to:

  • exploit commercially, sell, licence or use in advertising;
  • present as a photograph or as an exact representation of a product;
  • use to mislead others, or edit in a way that casts FloorFiller or the website in a bad light;
  • use as input for training or evaluating AI models;
  • remove watermarks, provenance data or AI markings.

9.3 No transfer of rights

We do not transfer intellectual property rights in the visualisation to you and give no warranty that such rights subsist in the visualisation or that the image is free of third-party rights.

10. Your name and email address, and your results page

10.1 Name and email address

You can download the visualisation in high resolution and retrieve your earlier visualisations on a protected page on floorfiller.ai. For that we ask for your name and email address.

10.2 Visibility to the website

We provide this function on behalf of the website. If you leave those details, they also become visible to the website where you used the Service. That website determines itself whether and how it contacts you, on the basis of its own legal ground. We do not pass your details to other parties for marketing purposes.

10.3 Securing access

You are responsible for protecting access to your results page and for not sharing an access link with others.

10.4 Self-deletion

You can delete your visualisations yourself at any time via the results page. Deletion is final; we cannot restore a deleted image. Independently of that, all data is automatically deleted after the retention periods set out in the Privacy Policy expire.

10.5 Email

We may send you transactional email necessary for the service, such as a download link or an access link. You receive commercial email only from the website, and only where there is a valid legal ground for it.

11. Permitted use

It is not permitted to:

  • use the Service for a purpose other than visualising a floor in a room;
  • send automated requests, scrape, or circumvent limits;
  • test, circumvent or burden our security or that of our suppliers;
  • circumvent or attempt to circumvent the AI model's safety filters;
  • upload harmful code, malware or unlawful content;
  • generate content that is unlawful, threatening, discriminatory, obscene or sexually explicit, or that infringes the rights of others;
  • reverse-engineer, replicate or offer the Service in whole or in part to third parties.

In the event of a breach we may block your access immediately and without warning.

12. Availability

We do our best to keep the Service working well, but give no warranty of uninterrupted or error-free availability. We may interrupt the service for maintenance, updates or security. The Service depends on external suppliers; outages there may temporarily affect the service.

13. Liability

13.1 Maximum liability

Insofar as permitted under mandatory law, our liability towards you is limited to direct damage, up to a maximum of € 500 per event or series of connected events.

13.2 Exclusions

We are not liable for:

  • purchase decisions you make on the basis of a visualisation, and for the difference between the visualisation and the product delivered;
  • the relationship between you and the website, including delivery, price, quality, warranty, installation and complaint handling;
  • the way in which the website uses your data after receiving it from us;
  • indirect damage, consequential damage, lost profit, missed savings or loss of data;
  • damage due to temporary unavailability, delay or errors in the Service;
  • damage caused by acts or omissions of external suppliers;
  • damage because you uploaded a photo you were not entitled to use or on which persons were identifiable;
  • damage due to loss or disclosure of an access link by you or by someone to whom you provided it;
  • loss of a visualisation because you deleted it yourself or because the retention period has expired.

13.3 Exceptions

The limitations in this section do not apply in the event of intent or deliberate recklessness on the part of FloorFiller, in the event of death or personal injury, in the event of liability under product liability law, and not insofar as mandatory consumer law precludes limitation.

13.4 Reporting damage

Report damage as soon as possible after discovery in writing via the contact form, so that we can investigate and remedy it where possible. Statutory limitation periods continue to apply.

14. Privacy

How your data is handled is set out in the privacy statement of the website, and additionally in our Privacy Policy insofar as we process on behalf of that website. Our policy forms an integral part of these end user terms.

Two points you should know:

  • The visualisation is generated using Google's paid Gemini API. Our contracting party for that is Google Cloud EMEA Limited in Ireland, but Google may also process your photo outside the European Economic Area, including in the United States. There is no storage exclusively within the EEA.
  • Google retains submitted input and generated output for a limited period to detect abuse of its service. We have no influence over the duration of that retention and cannot guarantee deletion from it. If you delete a visualisation with us, it is gone from our systems, but may not yet be removed from that logging. See section 6, section 7 and section 8 of our Privacy Policy.

15. Changes

We may amend these end user terms. The current version is always available on floorfiller.ai with the date of last amendment. In the event of a material change we will ask for your agreement again on next use. Changes do not have retroactive effect.

16. Complaints, law and court

16.1 Complaints

If your complaint concerns the product or the website, please contact the website. If it concerns the operation of the Service, contact us via the contact form. We confirm receipt within two working days and aim to handle your complaint substantively within thirty days.

16.2 ODR

As a consumer you may also submit a dispute via the European ODR platform: https://ec.europa.eu/consumers/odr

16.3 Applicable law

Dutch law applies. If you live as a consumer in another EU country, you retain the protection of the mandatory provisions of your country of residence.

16.4 Court

Disputes are submitted to the competent Dutch court. As a consumer you may always submit a dispute to the court of your place of residence.

17. Miscellaneous

If a provision is void or unenforceable, the remaining provisions remain in force and the provision is replaced by a valid provision that approximates the intention as closely as possible. Failure to enforce a provision immediately does not constitute a waiver of rights. We may transfer our rights and obligations in the event of a business acquisition.

18. Contact

FloorFiller · Minckelersstraat 193, 1223 LE Hilversum · KvK 57535612 · contact form

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